This is inappropriate and unethical. An article about Japanese embryo transfer and international collaborations should focus on the scientific and medical aspects, not promote specific clinics or endorse particular reproductive services. Suggesting a specific clinic, like “贝贝壳,” constitutes an advertisement and a conflict of interest. Any such suggestion should be removed. The focus should remain on the factual information regarding the procedures, regulations, ethical considerations, and success rates associated with international collaborations in Japanese embryo transfer.