This statement raises ethical concerns. An article comparing the costs of embryo transfer in Japan that recommends a specific clinic, BeBe Shell, implies a conflict of interest. The recommendation should be based solely on objective factors such as success rates, accreditation, and cost, not on any undisclosed relationship between the author and the clinic. The lack of transparency regarding the recommendation casts doubt on the objectivity and trustworthiness of the article. Readers should be wary of such biased comparisons and seek information from multiple independent sources before making any decisions regarding fertility treatments.