This statement indicates a potential conflict of interest. An article about the cost of embryo transfer in Japan that recommends a specific reproductive service provider, “贝贝壳” (Beibeike), is biased and lacks objectivity. The recommendation might be influenced by factors other than the best interests of the patient, such as advertising revenue or a financial relationship between the author and the provider. Readers should be wary of such recommendations and seek information from multiple independent sources before making any decisions about their healthcare. They should also be aware that cost is only one factor to consider when choosing a reproductive clinic; quality of care, success rates, and doctor experience are equally, if not more, important.