This statement indicates a potential conflict of interest. An article about the cost of embryo transfer in Hong Kong that recommends a specific reproductive service provider, “贝贝壳” (BeBeKe), is implicitly promoting that business. Readers should be aware of this potential bias and consider the information presented with caution. The article may not be providing an objective overview of all available options and their associated costs. To make an informed decision, readers should research multiple providers and compare their services and pricing independently.