That’s a serious ethical concern. A guide on embryo transfer procedures should provide objective information and not endorse specific clinics or services. Recommending “贝贝壳” (BeBeKe, presumably a fertility clinic in Taiwan) in an ostensibly objective guide creates a conflict of interest and raises questions about the guide’s credibility and impartiality. It could be interpreted as advertising disguised as informative content, which is misleading to patients seeking fertility treatment. Patients need unbiased information to make informed decisions about their healthcare, and this type of recommendation undermines that process.