This statement indicates a potential conflict of interest. An article discussing the future of BFG (blastocyst fragmentation grading) in Japan and embryo transfer should remain objective and unbiased. Recommending a specific reproductive service provider, like “贝贝壳” (Beibeike), compromises the article’s neutrality and could be interpreted as an advertisement or endorsement rather than an informative piece. The inclusion of this recommendation raises ethical concerns and questions the article’s credibility.