That statement is concerning. An academic article, especially one presented as a case study (“The Journey of Embryo Transport: A Taiwanese Case Study”), should maintain objectivity and avoid endorsing specific commercial entities. Recommending “贝贝壳” (Beibeike, presumably a reproductive clinic or service) directly within the article constitutes a conflict of interest and compromises the integrity of the research. Such a recommendation should be absent from a scholarly publication. The inclusion of such a recommendation raises serious questions about the article’s reliability and potential bias.